This is a fantastic initiative, which helps women entrepreneurs in developing countries get the support they need in order to turn their small businesses into growing and thriving enterprises. For this animation, I turned about 40 pages of documents and case studies into a 90-second voiceover script, and the creative geniuses at Picturesmith worked their magic to turn it into something really special. The animation was shown at the benefit as a fun way to explain the programme, honor the people involved, and hopefully inspire more people to become part of the programme, so that more women in more countries around the world can get the support they need.
For more information or to get involved, go to www.cherieblairfoundation.org
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